Yahoo Sports

Platform product owner for Android and iOS Yahoo Sports App. Squad lead for scores, the live experience and utility.

As a principal product manager at Yahoo Sports, I am currently the platform product owner for Yahoo Sports app across Android and iOS. I also lead utility across web and mobile, which includes any page or module that touches scores, standings, player, team or other utility data. I came in and redefined processes, added documentation across onboarding team members, new and existing features and improved ways of working across the teams. Simultaneously, moved our product and teams forward balancing competitive, user feedback and analytics, as well as a little creativity, to align and drive us toward our business goals and OKRs. Becoming an implementation expert for analytics, my input is also sought out by Sports and Fantasy team members because of my vast sports knowledge as a user and observer of the industry. I’m investing in and growing our associate product team members as we shift into pods (squads) and workstreams with the guidance and empowerment to accomplish their feature set, roadmaps and goals by tackling the biggest customer problems, in order to measure and iterate.

Mobile Project Examples

  • Featured Game Card

    • On Home, introduced feature to inform customers of the most important events up-to-the-minute

    • Increased engagement on home by ~10%

    • ~15-20% of users who landed on home tapped on a featured game card

  • Scores Tab Refresh

    • On Scores, add a top carousel to navigate between leagues, move toward vertical scroll approach, show more to users by default, elevate favorite team events to top and allow for editorial control of the page

    • ~45% of users leveraged new top carousel for leagues

    • ~30% of users leveraged new My Teams module

    • Increased engagement on Scores by ~10%

  • More Tab

    • Add a More tab to navigation, move away from sidebar menu and decrease friction for users, consolidating multiple navigations into one consistent experience

    • ~10% of users leveraged the new More tab, continuing to increase over time as we establish it as a behavior and marry the UX customer journeys

    • Increased the number of users who add favorite teams by ~5%, our most valuable customer segment

Scorestrip Refresh Web Project

Scorestrip Refresh

  • Retain scorestrip functionality, but enhance the user experience across design and data displayed. Improve algorithm for scores, intuitive experience for featured, favorite and league events, and add editorial override

  • Doubled engagement of scorestrip from 2% to 4% of users who land on homepage, continuing to increase over time

Scorestrip Animation

Scores - Content Treatment

Customer feedback, research, user behavior data, competitive analysis had led us to the understanding that we need to improve the relationship between scores and content (articles and videos) in a meaningful way. By creating a content treatment within score cells (scores row), we were able to enhance the user experience, add value and give context to the scores customers digest. Tapping on this new row will lead a customer to the appropriate content, article or video, associated with the score. Note: ‘UPSET ALERT’ in screenshot for reference.

Live Activities - iOS

  • In order to meet customers where they are, and add value, there is a need to add platform specific features that enhance the UX

  • Adding Live Activities created additional engagement of ~10% on Fantasy, goal is higher for Sports due to utility being the primary use case, 15-20%. Retention to be measured seasonally

Prototype

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